Typography is the use of type to evoke a feel and/or a message. Good typography strengthens the messaging of the actual words that are being read.

by Michael Bateman

Courtesy of Brandon Rike

I selected this Machete Monday ad because the color scheme and typography really complement the brand and communicate a rough-around-the-edges aesthetic to the viewer. It’s very clear that this is a rough and hardcore brand, which is logical considering it’s advertising merch for a motorcycle team.